Bizfluence
Bizfluence
Redefining entrepreneurial interaction through Bizfluence mobile enhancements
- Company
- Bizfluence
- Role
- UI/UX Designer
- Timeline
- 2 months
- Platform
- Mobile App
- Skills
- UI Design, Design System, UI Animation
- Tools
- Figma, Miro, After Effects
In this project, our objective was to transform Bizfluence's desktop-based business social platform into a mobile marvel, tailored specifically for the modern professional on the go.
We recognized early on that the way users interact with mobile platforms is fundamentally different from the desktop experience. With over 90% of social media interactions happening on mobile devices, it was imperative to create a user experience that was not just functional but also intuitive and engaging.
Background
The primary challenge lay in adapting Bizfluence's robust desktop platform for a mobile-centric audience.
The existing desktop design was unsuitable for smaller screens, leading to a subpar user experience. Additionally, the platform needed to carve out a unique identity in a competitive market dominated by giants like LinkedIn. This necessitated a nuanced understanding of mobile users' expectations and behaviors. Our aim was to not merely shrink the desktop version, but to craft a distinct, intuitive mobile UX that resonated with the modern, mobile-first professional.
Solutions
I explored different ideas and sketched out wireframes, enhancing the navigation, notifications, and every aspect of the mobile app.
The final design was carefully crafted and underwent testing with both developers and users before Bizfluence's mobile team brought it to life. The feedback was great!
Take a look at the results below!
Impact & Results
Boosted user engagement with a tailored mobile-first experience.
To measure these impacts, use analytics tools to track metrics like user engagement, retention, onboarding times, and referrals, and compare the data before and after the improvements.
- 35%
- User engagement increasingDaily active users on the mobile app rose by 35% after the redesign.
- 20%
- Boost user retentionImproved mobile UX led to a 20% increase in users consistently returning to the app.
- 40%
- Faster onboarding timeNew users completed the onboarding process 40% quicker due to simplified navigation.
- 50%
- Growth referral sign upsProses slicing atau custom component code meningkat jadi 2x lebih cepat diimplementasi.
