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M. Hanif Zulfikar

Senior Product Designer

Lombok, Indonesia. Remote across APAC, EMEA and US hoursfikarhanif551@gmail.comhanifzulfikar.comlinkedin.com/in/fikarhanif

Profile

Senior product designer with a computer science background, currently leading design for AI products at Bookipi. Principal-level scope on design systems, most recently Legion at Telkom Indonesia: the system behind 108 products, run with a team of six. Designs in code rather than static handoff, shipping production React, Next.js and TypeScript with AI as a daily collaborator.

Experience

Bookipi

Remote, Australia

Senior Product DesignerFull-time

Dec 2024 – Present
  • Lead design for three products in the Bookipi group (Bookipay, AI Accounting and AI Scheduling), from problem definition through to shipped release.
  • Designed the AI Notetaker and Scheduler flow: meetings are transcribed, summarised and turned into action items clients can book against directly, cutting scheduling overhead by 60%.
  • Designed the natural-language flows behind AI Accounting (receipt capture, expense categorisation and tax-ready reporting) so small-business owners can keep books without an accountant.
  • Contribute to the Bookipi Design System (BDS), standardising components so design and engineering ship from one source of truth.

Telkom Indonesia

Jakarta, Indonesia

Product Designer PrincipalFull-time

Dec 2020 – Nov 2024
  • Redesigned Pijar Mahir: user visits up 45%, time on site up 15%, pages viewed up 22%, and helpdesk complaints down 92%.
  • Improved Pijar Belajar and Pijar Sekolah, tailoring the learning experience for schools and independent learners.
  • Built the design system that standardised the ecosystem, cutting design handover time by 40% and speeding UI screen production by 50%.
  • Ran the UX research that informed the roadmap, contributing to the Pijar Ecosystem reaching EBITDA-positive.

Lead UI Designer, Legion Design SystemFull-time

Dec 2021 – Nov 2024
  • Owned Telkom Indonesia's design system across 108 products, leading a team of six and unifying design across Logee, Agree and Pijar, lifting adoption by 18%.
  • Led UI component development, improving UI production efficiency by 50% alongside a 40% faster handover to engineering.
  • Grew the reusable asset library tenfold and wrote the award-winning documentation behind it.

ONZ Group

Remote, Brunei

Senior Product DesignerContract

Jun 2021 – Oct 2023
  • Led product strategy and the V2 launch, onboarding 1,000+ merchants through research-driven design across apps and dashboards.
  • Built the design system that cut design time by 40%, and introduced the microinteractions that carried the new brand.

Intent UX

Remote, United States

Lead UI/UX DesignerContract

Nov 2020 – Sep 2023
  • Led UI delivery across 20+ client projects and standardised a shared design system, lifting client satisfaction by 20% and delivery efficiency by 35%.
  • Worked directly with the CEO on cross-client design strategy, meeting 100% of client scope across the portfolio.
  • Mentored junior designers, increasing team productivity by 25%.

Telgani

Remote, Saudi Arabia

UI/UX DesignerContract

May 2021 – Sep 2022
  • Led design across the full platform: customer app, driver app, admin dashboard and B2B portal.
  • Created the design system that held consistency across every touchpoint.
  • Telgani raised $8.5M across three rounds following the redesign.

Innolab Studio

Remote

Founder & Lead Product DesignerFounder · Part-time

Nov 2018 – Present
  • Founded and lead the studio: 100 client projects delivered at 95% satisfaction, with design work improving delivery efficiency by 30%.
  • Grew the studio into sub-brands, expanding market reach by 40%.

Cuscapi Berhad

Denpasar, Bali

UI/UX Designer & UI EngineerFull-time

Feb 2020 – Jan 2021
  • Modernised 12+ POS interfaces for KFC, Pepper Lunch and Nando's.
  • Shipped the designs myself in HTML, CSS, Android UI and Flutter, the first role where design and front-end were one job.

Contract & freelance

Skedda

Remote, Sydney

Product DesignerFreelance

Jan 2023 – Apr 2023
  • Ran the user research behind a 20% lift in satisfaction, then designed the customer and admin dashboards it pointed to, lifting task efficiency by 25%.
  • Built the design system that improved component reuse by 30%.

Payro

Remote, Sydney

Product DesignerFreelance

Jan 2021 – Apr 2021
  • Revamped Payro's portals for a 30% lift in engagement, and built the system that cut design and development time by 40%.

Castling Capital

Remote, New York

UI/UX DesignerFreelance

May 2021 – Jul 2021
  • Led the design system that reduced UI inconsistency by 35% across platforms.
  • Revamped key interfaces: engagement up 20%, user errors down 15%, delivery 25% faster.

Frisbi

Remote, United States

UI/UX DesignerFreelance

Dec 2020 – Apr 2021
  • Redesigned Frisbi (formerly First Choice Shipping) for a 40% lift in engagement, with a design system that cut design time by 30%.
  • Built the Lottie and After Effects microinteractions that raised interaction satisfaction by 25%.

Goprint Indonesia

Bali, Indonesia

Co-founder & Product DesignerCo-founder

Jun 2018 – Dec 2020
  • Co-founded the company and led design, development and marketing for an online printing marketplace.
  • Designed the product and shipped it as Android app features myself.

Education

Computer Science, BSc, Udayana University2016 – 2020

Skills

Strengths
Design Systems, Product Strategy, AI Product Design, Design Engineering, Team Leadership, UX Research, Usability Testing, Motion Design
Tools
Figma, Figma Variables, Framer, Protopie, After Effects, Lottie, React & Next.js, TypeScript, HTML/CSS, Flutter, Claude, GPT & Gemini
Languages
English (professional working proficiency), Indonesian (native)

Certifications

  • UX Management: Strategy and Tactics, Interaction Design Foundation2023
  • Mobile User Experience (UX) Design, Interaction Design Foundation2023
  • UI Design Patterns for Successful Software, Interaction Design Foundation2024

Plus three further IxDF certificates (2024), full list on LinkedIn.

Awards

  • 1st Place, Android App Development, ITCC 2019, Udayana University2018
  • 2nd Place, Startup Sector, IdenTIK Kominfo 2019, KOMINFO2019
  • 3rd Place, Mobile Apps Development, VOCOMFEST UGM, UGM2017