Hanif Zulfikar
Senior Product Designer
- Location
- Lombok, Indonesia
- Local time
- 12:00am
I design products end to end, then build them in code. Currently leading design for AI products at Bookipi, previously principal product designer at Telkom Indonesia, where I led the Legion design system across 108 products.
On the side I run Innolab Studio, the design studio I founded in 2018, which has shipped 100 client projects so far. Across all of it, I care most about the small details that make an interface feel effortless.
Clients
GitHub
Toolkit
Design
Build
AI
Experience
- Dec 2024 to Present
Senior Product Designer
BookipiRemote, Full-timeLeading design for Bookipay, AI Accounting and AI Scheduling, from problem definition through to shipped release.
- Designed the AI Notetaker and Scheduler flow, cutting scheduling overhead by 60%
- Contributing to the Bookipi Design System so design and engineering ship from one source of truth
- Dec 2020 to Nov 2024
Product Designer Principal
Telkom IndonesiaJakarta, Full-timeLed design across the Pijar learning ecosystem and ran Legion, the design system behind 108 products, with a team of six.
- Redesigned Pijar Mahir: visits up 45% and helpdesk complaints down 92%
- Cut design handover time by 40% and sped up UI production by 50% through Legion
- Jun 2021 to Oct 2023
Senior Product Designer
ONZ GroupRemote, ContractLed product strategy and the V2 launch for a Brunei commerce group.
- Onboarded 1,000+ merchants through research-driven design across apps and dashboards
- Built the design system that cut design time by 40%
- Nov 2020 to Sep 2023
Lead UI/UX Designer
Intent UXRemote, ContractLed UI delivery for a US design consultancy across 20+ client projects.
- Standardised a shared design system, lifting client satisfaction by 20% and delivery efficiency by 35%
- Mentored junior designers, increasing team productivity by 25%
- May 2021 to Sep 2022
UI/UX Designer
TelganiRemote, ContractDesigned the full car rental platform: customer app, driver app, admin dashboard and B2B portal.
- Created the design system that held every touchpoint together
- Telgani raised $8.5M across three rounds after the redesign
- Nov 2018 to Present
Founder & Lead Product Designer
Innolab StudioRemote, Part-timeFounded and run a product design studio.
- Delivered 100 client projects at 95% client satisfaction
- Grew the studio into sub-brands, expanding market reach by 40%
- Feb 2020 to Jan 2021
UI/UX Designer & UI Engineer
Cuscapi BerhadBali, Full-timeModernised 12+ POS interfaces for KFC, Pepper Lunch and Nando's.
- Shipped the designs myself in HTML, CSS, Android UI and Flutter
Kind words
Hanif hands over designs that are already thought through in code. Engineering spends its time building, not guessing what a state should look like.
Engineering leadBookipiHe took the Notetaker and Scheduler from a rough idea to a flow people actually use every day, and kept the whole team aligned on why each decision mattered.
Product managerBookipiLegion only worked because Hanif treated the design system as a product. Adoption grew because teams trusted it, and they trusted it because he listened.
Front-end engineerTelkom IndonesiaHe is the rare lead who raises the bar for the team without slowing it down. Reviews with him always left the work sharper.
Product designerTelkom IndonesiaClients kept asking for Hanif by name. He moves quickly, asks the right questions early and sweats the small details at the end.
Design directorIntent UX
Let's work together
Get in touch
Pick whichever suits you and let's talk about what you're building.
- Based in Lombok, GMT+8
- Open to remote roles and projects
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